What is the LUME Hub Presence app and how does it work?
Updated
Quick answer
Presence is the LUME Hub app that shows and manages how your business shows up without paid ads: Instagram in Cockpit Social, your Google Business Profile, search data from Search Console, site visits from Google Analytics, YouTube, LinkedIn and Threads. You connect each account once, and the numbers refresh on their own every day.
Presence is the LUME Hub app for everything about how your business shows up online for free: on Instagram, in Google Search and Maps, on your website, on YouTube, LinkedIn and Threads. It answers two questions: "how am I showing up?" and "who found me, and what did they do?". Paid ads are left out on purpose; they live in the Ads app.
Inside the app, most screens currently show their labels in Portuguese, even with LUME Hub set to English. This guide gives each screen's name as it appears, with its meaning.
Who the Presence app is for
It's for anyone who runs the brand of a business, a solo professional or a creator and wants to stop opening six apps to see how things are going. With Presence, the numbers sit on one screen, and everyday tasks like replying to Google reviews or scheduling a LinkedIn post happen right there. If you work with the LUME team or an agency, they can also connect your Google accounts for you from LUME Hub's admin area, so you don't have to deal with permissions yourself.
The Presence screens
| Menu item | What it does | Connection |
|---|---|---|
| Cockpit Social | Instagram insights, post gallery, Score Social LUME and an AI review | Instagram (professional account) |
| Google Orgânico (Google Organic) | Clicks, impressions, CTR and average position in Google Search | Google (Search Console) |
| Meu Negócio (My Business) | Rating, reviews, calls and directions; reply to reviews, post and edit the profile | Google (Business Profile) |
| Analytics | Sessions, key events, traffic sources and who's on the site now | Google (GA4) |
| YouTube | Views, watch time, subscribers, retention and video uploads | Google (YouTube, separate connection) |
| Publish and schedule posts on your personal profile | ||
| Threads | Publish and schedule posts; Threads Radar lives in Sales | Threads |
The same app holds the Automações (Automations) menu, with Instagram DM and comment auto-replies and the queue of scheduled posts. Everything about it is in the Instagram automations section.
The Presence home page
When you open the app, the home page shows three blocks: what's waiting for you (for example, unanswered Google reviews, with a Reply button), the week's numbers, such as posts published, and Everything in Presence, with a shortcut to each screen your plan unlocks. When nothing is pending, it says "Nothing waiting for you in Presence."
How to get started
- Connect Instagram, if you haven't yet. It must be a professional account. See how to connect Instagram to LUME Hub.
- Connect Google: your Google Business Profile and Analytics and Search Console.
- Connect the other channels you use: YouTube, LinkedIn and Threads.
- Come back once a day to the app's home page to see what needs you.
If a connection fails, see Instagram won't connect and Google Business Profile not showing up.
Every Presence tutorial
- How to connect Instagram to LUME Hub
- What is an Instagram professional account
- How to see Instagram insights in Cockpit Social
- Instagram won't connect to LUME Hub
- How to connect your Google Business Profile
- How to respond to Google reviews
- How to post on your Google Business Profile
- Google Business Profile not showing up
- How to connect Google Analytics and Search Console
YouTube, LinkedIn and Threads
- How to upload a video to YouTube from LUME Hub
- How to schedule LinkedIn posts
- How to post on Threads from your computer
What Presence doesn't do
- It doesn't run ads: spend and campaigns live in the Ads app.
- It doesn't post without you: review replies, posts and videos only go out when you click.
- It can't read personal Instagram accounts or Google profiles that aren't verified, because the platforms themselves don't allow it.
Frequently asked questions
Which plan includes the Presence app?
The Presence screens (Cockpit Social, Google Organic, My Business, Analytics, YouTube, LinkedIn and Threads) are part of the Growth and Complete plans. Instagram automation rules and history are Complete only.
Does Presence show paid ads?
No. Presence covers organic results only, what you earn without paying. Meta Ads and Google Ads live in the Ads app, with spend, campaigns and results.
Do I need a separate Google account for each screen?
No. Search Console, Analytics and Business Profile can share one Google account; each screen only asks for its own permission. YouTube is the exception, with its own Google connection.
How often do the numbers update?
Every screen refreshes on its own once a day. Several also have a button to pull data right away, such as Atualizar (Refresh) in Cockpit Social and My Business, and Buscar agora (Fetch now) in Analytics.
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