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LUME Hub

LUME Play · Separate apps

Your course area, with your brand, on the same login as your dashboard.

Publish courses and video lessons, group them into plans, approve who gets in, and sell access through your brand's Mercado Pago — payment unlocks the course automatically.

In the agency plans and the Content Studio plan

lumehub.me/play

Courses

  • Instagram from scratch8 lessonsUnlocked
  • Sales funnel6 lessons · unlocks in month 2Coming soon
  • Ads for beginners5 lessonsFor sale
Illustration with sample data

Quick answer

What is LUME Play?

LUME Play is the course area with your agency's or content studio's brand: courses with covers, video lessons from YouTube or Vimeo, plans that bundle courses, and approval of who gets in. Access is sold through the brand's own Mercado Pago account, one-time or by subscription, and payment unlocks the course.

Why it exists

If any of these sound familiar, the problem isn't you.

Courses live on one platform, clients on another, and payments on a third.

The course platform takes a cut of every sale.

Granting and revoking each student's access becomes manual work.

Features

Everything you can do with LUME Play

Every feature below is live in LUME Hub today. The screens are illustrations with sample data.

1

Courses and lessons with your brand

Create courses with a category, an image or looping video cover, and lessons from a YouTube or Vimeo link. Publish, lock, and feature whatever you want.

2

Sell through your Mercado Pago, commission-free

Connect your brand's Mercado Pago account and sell access as a one-time purchase (Pix, card, or boleto) or as a monthly or annual subscription. 100% of the money goes to you, and payment unlocks the course or plan automatically.

3

You decide who gets in

Your brand's clients and team get straight in; anyone who signs up from outside waits for your approval.

  • Plans that bundle courses
  • A course unlocked for a single person
  • Courses that open from a given month of the contract
  • Approve or block each person
4

At your dashboard's address

Play lives at your brand's address, under /play, and your clients sign in with the same login they use for the dashboard.

How it works

Three steps to get started

  1. 1

    Build your courses

    Cover, video lessons, and plans.

  2. 2

    Connect Mercado Pago

    Your brand's account, to sell one-time or by subscription.

  3. 3

    Sell and unlock

    Payment unlocks access automatically.

Before you start

  • To sell: a Brazilian Mercado Pago account for your brand.

Integrations

Connects with

  • Mercado Pago (your brand's account)
  • YouTube and Vimeo (lessons)
All integrations

Who it's for

Who uses LUME Play most

Agencies

Deliver training to clients in the same dashboard where they track results.

Content studios

Unlock lessons according to each client's contract month.

Consultancies

Sell courses by subscription without paying a commission on each sale.

How to get it

Comes with the agency and content studio plans

LUME Play comes with the agency plans (Start, Pro, and Scale) and the Content Studio plan, which include the dashboard with your brand. It isn't part of the Essential, Growth, and Complete plans.

Start plan for agencies (includes LUME Play), billed monthly · R$ 397/month

Frequently asked questions

Questions about LUME Play

Do I need another course platform?

No. Courses live in LUME Play, at your brand's address, and your clients sign in with the same dashboard login.

Does LUME take a cut of sales?

No. Sales go through your brand's Mercado Pago, and 100% of the money goes to your account.

Can I sell by subscription?

Yes. Access can be sold as a one-time purchase, with Pix, card, or boleto, or as a monthly or annual subscription, and payment unlocks the course or plan automatically.

Where are the lesson videos hosted?

Each lesson uses the video's YouTube or Vimeo link, so you host it wherever you already do.

Who can get into my brand's Play?

Your brand's clients and team get straight in. Anyone who signs up from outside waits for your approval, and you can block anyone.

How do I get LUME Play?

LUME Play comes with the agency plans (Start, Pro, and Scale) and the Content Studio plan, which include the dashboard with your brand. It isn't part of the Essential, Growth, and Complete plans.

Works well with

Products that work together

Start using LUME Play

In the agency plans and the Content Studio plan