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Cockpit Social · Decide with data and AI

See what works on your Instagram — and what to do tomorrow.

Cockpit Social brings your followers, reach, likes, and post comments into a single view, with a performance score, the formats and topics that drive the most response, and a suggested next step.

Start free for 7 daysSee plans

Included from the Growth plan · R$ 197/month

7-day free trial, no credit card, with every tool unlocked.

lumehub.me/dashboard/presenca/instagram

Followers

12.4K

+3.1%

Avg. engagement

4.8%

+0.6 pp

Profile score

72

Gaining traction

Interactions per post

Illustration with sample data

Quick answer

What is Cockpit Social?

Cockpit Social is LUME Hub's Instagram dashboard. It tracks your profile every day, calculates a performance score from audience base, audience response, consistency, and recency, shows which formats and topics drive the most engagement, and points to the next action — no spreadsheets, no data exports.

Why it exists

If any of these sound familiar, the problem isn't you.

You post every week but can't tell which content actually gets a response.

The app's metrics show scattered numbers without telling you whether your profile is getting better or worse.

Choosing the next post turns into guesswork, and all your time goes into producing, not understanding.

Features

Everything you can do with Cockpit Social

Every feature below is live in LUME Hub today. The screens are illustrations with sample data.

1

One score that sums up your profile's health

Five dimensions roll up into a single score, with a label that tells you where the profile stands.

  • Audience base, audience response, consistency, recency, and context
  • Labels like “gaining traction” or “response dropping”
  • Comparison with the previous period on every metric
2

What drives response, by format and topic

Cockpit sorts your posts by format and topic and shows which ones drive the most engagement — so you can repeat what works.

  • Formats that drive response
  • Your profile's main pillars and topics
  • A grid of your latest posts with the numbers for each
3

The next step, spelled out in plain Portuguese

Instead of another chart, the dashboard tells you the next practical step based on the week's numbers.

4

A new take on your best-performing post

The dashboard takes the post with the best response and suggests a new version of it: hook, angle, step-by-step script, and call to action, with a ready-to-copy prompt.

How it works

Three steps to get started

  1. 1

    Connect Instagram

    Through Instagram's official login, on a professional account.

  2. 2

    Let the dashboard track it

    Profile and post data refresh every day.

  3. 3

    Follow the next step

    Use the score and recommendations to plan the week's content.

Before you start

  • A professional Instagram account (Creator or Business).

Integrations

Connects with

  • Instagram (official login)
All integrations

Who it's for

Who uses Cockpit Social most

Experts and personal brands

Find out which topics spark conversation and stop posting in the dark.

Small businesses

Track the store's profile without hand-built reports.

Mentors and agencies

Read each client's Instagram by the same criteria, side by side.

Plans

Cockpit Social is included starting with the Growth plan

Try it free for 7 days with every tool unlocked, then choose your plan.

  • Essential

    Get your business in order.

    R$ 97/month

    Not included

  • Growth

    Attract clients and sell more.

    R$ 197/month

    Includes Cockpit Social

  • Complete

    Run your entire business inside LUME Hub.

    R$ 297/month

    Includes Cockpit Social

Start free for 7 daysCompare plans

Frequently asked questions

Questions about Cockpit Social

Do I need a professional Instagram account?

Yes. Instagram's official connection only works with professional accounts (Creator or Business). Switching is free and done in the Instagram app itself.

Does Cockpit post or change anything on my profile?

No. Cockpit Social only reads your profile and post data to build the analysis.

How often is the data updated?

Every day, automatically. You don't need to export or import anything.

How is the profile score calculated?

It combines five dimensions — audience base, audience response, posting consistency, recency, and context — and compares them with the previous period to tell you whether the profile is gaining traction or declining.

Can I track more than one profile?

Each LUME Hub account tracks your own brand. For multiple clients, the agency plans include a separate account for each one.

Which plan includes Cockpit Social?

Cockpit Social is included starting with the Growth plan and is also in Complete. You can try it free for 7 days, no credit card, with every tool unlocked, and choose your plan afterward.

Works well with

Products that work together

Instagram AutomationsKeyword-based auto-replies to DMs and comments, with AI as a backup.Plan: CompleteLearn more CAPI AIAI-designed graphics and carousels in your brand identity, ready to download or publish.Plan: GrowthLearn more ContentEditorial calendar, scripts, viral formats, and an idea bank.Plan: EssentialLearn more

Try Cockpit Social with your business

A 7-day free trial with every tool unlocked. Then choose the plan that has what you used.

Start free for 7 daysSee plans

7-day free trial · No credit card · Cancel anytime