Plans and pricing
Try everything. Then pick the plan that fits your stage.
Start with a 7-day free trial of the Complete plan, no credit card required. Then choose Essential, Growth or Complete: monthly plans, priced in Brazilian reais (BRL), and you can switch anytime.
Essential
Get your business in order.
R$ 97/month
Start free for 7 daysWhat's included
- Content calendar with the script, caption and CTA for every post
- Idea Bank and video formats that go viral
- Organized videos, with every version in your Google Drive
- Instagram connected to schedule posts
- Task boards, mind maps and a daily checklist
- Video meetings with your own link and a waiting room
Growth
Attract clients and sell more.
R$ 197/month
Start free for 7 daysEverything in Essential, plus
- AI sales funnel, lead magnets, landing pages and a link-in-bio page
- Business prospecting on Google Maps
- AI designs in your brand identity
- Instagram analysis with a score and the next action
- Google: searches, site visits and your Business Profile
- LinkedIn posts, published or scheduled
- YouTube: views, subscribers and how much of your audience stays on each video
- Threads: scheduled posts and clients found in conversations
Complete
Run your entire business inside LUME Hub.
R$ 297/month
Start free for 7 daysEverything in Growth, plus
- Finance: cash flow, contracts, statements and P&L
- Meta Ads and Google Ads in one dashboard, with AI analysis
- Automatic replies to comments and DMs
- Results report across all channels, with AI analysis and PDF export
- Advanced AI: triple the daily AI usage limit
For R$ 100 more than Growth, your entire operation in LUME Hub.
Tools that aren't in your plan stay visible in your dashboard, with the plan that unlocks each one. Upgrade whenever you want.
How the trial works
7 days with everything unlocked, no credit card
Create your account and use the Complete plan with your own business data. At the end, the question is simple: which of the tools you used do you want to keep?
And on day 8?
On day 8, paid tools are locked until you choose a plan. Your data stays saved and nothing is charged automatically.
- Create your accountName, email and password. No credit card.
- 7 days with everything unlockedYou get the Complete plan: every tool from every plan, with your own business data.
- Choose your planWhen the trial ends, keep the plan that has what you used. Nothing is charged automatically.
Compare plans
What each plan includes, by area
Each plan has everything in the one before it, plus more tools. During the free trial, you can use them all.
| By area | EssentialR$ 97/month | GrowthR$ 197/month | CompleteR$ 297/month |
|---|---|---|---|
| Attract clients | |||
| Business prospecting on Google Maps, by industry and city | Not included | Included | Included |
| Lead magnets, lead generation diagnostic, landing pages and a link-in-bio page | Not included | Included | Included |
| Google Business Profile: views, calls, directions, reviews and updates | Not included | Included | Included |
| Searches that bring people to your site (Search Console) | Not included | Included | Included |
| Sell more | |||
| Video meetings with your own link, a waiting room and chat | Included | Included | Included |
| Social selling funnel with follow-ups, each lead's history and AI that suggests the next message | Not included | Included | Included |
| Prospecting funnel with the stages you design | Not included | Included | Included |
| Keyword-based automatic replies to comments and DMs, with AI as a fallback | Not included | Not included | Included |
| Build your presence | |||
| Content calendar by pillar and stage, with script, caption and CTA | Included | Included | Included |
| Execution kit with every script and caption | Included | Included | Included |
| Idea Bank for text, audio, photos or links, even offline | Included | Included | Included |
| Video formats that go viral, with how to shoot each one | Included | Included | Included |
| Videos with every version in your Google Drive, and scheduled Reels | Included | Included | Included |
| Instagram connected to schedule posts | Included | Included | Included |
| AI designs in your brand's colors, fonts and logo | Not included | Included | Included |
| Instagram analysis with a profile score and the next action | Not included | Included | Included |
| Text, image or link posts on your LinkedIn, published or scheduled | Not included | Included | Included |
| YouTube channel with views, subscribers and first-minute retention | Not included | Included | Included |
| Threads: scheduled posts, saved searches, mentions and replies that turn into leads | Not included | Included | Included |
| Organize your business | |||
| Task boards (kanban), mind maps, whiteboard and brainstorming | Included | Included | Included |
| Daily checklist with a timer | Included | Included | Included |
| Finance: cash flow, clients and contracts, receivables and payables, statements and P&L | Not included | Not included | Included |
| Make better decisions with data and AI | |||
| Site visits, traffic sources, cities and who's on your site right now (Google Analytics 4) | Not included | Included | Included |
| Meta Ads and Google Ads in one dashboard, with a delivery diagnosis and an AI plan for the next 7 days | Not included | Not included | Included |
| Results report across all channels, with AI analysis and PDF export | Not included | Not included | Included |
| Advanced AI: triple the daily AI usage limit of the other plans | Not included | Not included | Included |
Changing plans
Your plan grows with your business
Upgrade anytime
The change takes effect right away, and you pay only the prorated difference until your next billing date.
Downgrade at the end of the period
The smaller plan starts at your next renewal. Until then, you keep what you've already paid for.
Nothing disappears from your dashboard
Tools outside your plan stay visible, with the plan that unlocks each one.
Cancel anytime
No commitment. And if you cancel within 7 days of your first charge, we refund the full amount.
Separate offer
For mentors, consultancies and agencies
Serve multiple clients? These plans give each client a dashboard with your brand, plus your team with permissions. See everything that's included.
Start
R$ 397/month
- All LUME Hub products under your brand
- Up to 5 clients with dashboard access
- Up to 3 team members
- Dashboard and login with your brand
Pro
R$ 797/month
- Everything in Start
- Up to 15 clients
- Up to 10 team members
- Sell digital products under your brand
Scale
R$ 1.497/month
- Everything in Pro
- Up to 40 clients
- Up to 25 team members
- Priority support
Need more clients? Each extra client costs R$ 29/month.
Run a content studio? Everything you need to deliver each client's month
R$ 497/month
Production calendar, client approval, scheduled Reels, monthly quota and quotes, all under your studio's brand. See how it works.
Subscribe to the Content Studio planPrefer to talk first? Talk to our team
- Up to 15 clients, each with their own dashboard
- Up to 5 team members, with permissions
- Dashboard and login with your brand and your domain
- Calendar with stages, owners and deadlines
- Script and video approval on a single screen
- Reels scheduled on the client's Instagram
- Contract with a monthly quota and a Production dashboard
- Quotes with a link for the client to accept
- Play with your brand and a storefront of add-on modules
- CAPI AI, Cockpit Social, Finance and Meetings
Frequently asked questions
Questions about the trial, plans and billing
Does the free trial require a credit card?
No. You sign up with your name, email and password and use the Complete plan for 7 days, no credit card required.
What happens on day 8?
On day 8, paid tools are locked until you choose a plan. Your data stays saved and nothing is charged automatically. You only pay once you choose a plan and add your card.
How much does each plan cost?
Plans are monthly and priced in Brazilian reais (BRL): Essential, R$ 97; Growth, R$ 197; Complete, R$ 297 per month. The bigger the plan, the more tools you unlock.
Do tools outside my plan disappear from the dashboard?
No. They stay visible, with a note on which plan unlocks each one. That way you know what's available and can upgrade when it makes sense.
Can I change plans?
Yes, anytime. When you upgrade, the change takes effect right away and you pay only the prorated difference until your next billing date. When you downgrade, the change takes effect at the end of the period you've already paid for.
Can I cancel anytime?
Yes. There's no commitment: when you cancel, you keep access until the end of the paid period and no new charges are made.
Do you offer refunds?
Yes. Under the right of withdrawal in Brazilian consumer law, if you cancel within 7 days of your first charge, we refund the full amount.
Are plans monthly or annual?
Monthly. You're billed by credit card through Mercado Pago, and the plan renews every month until you cancel. LUME Hub doesn't store your card number.
I already subscribe to individual LUME Hub products. Does anything change?
No. If you already subscribe to individual products, everything stays as it is, at the same price. If your subscription is monthly, you can switch to one of the plans under Minha assinatura (My subscription) in the app. If it's annual, or if you bought a product on a checkout page, contact our team to switch.
What about mentors, consultancies and agencies with multiple clients?
There's a separate offer: the Start, Pro and Scale plans give each client a dashboard with your brand, plus your team with permissions, starting at R$ 397 per month, with each extra client at R$ 29 per month. Content studios have the Content Studio plan, at R$ 497 per month.
Try it before you choose
7 days on the Complete plan, no credit card. Then keep the plan that has what you used.
7-day free trial · No credit card · Cancel anytime