How to post on your Google Business Profile from LUME Hub
Updated
Quick answer
To post on your Google Business Profile from LUME Hub, open Presence → Meu Negócio (My Business) → the “Atualizações” (Updates) tab. Under “Nova atualização” (New update), pick an update, offer or event, write the text or use “Escrever com IA” (Write with AI), add a photo and a button, then publish now or schedule it.
Google Business Profile updates appear on your business listing in Search and Maps. Use them to share news, promote an offer with a coupon or announce an event. In LUME Hub, you publish or schedule them from the Atualizações (Updates) tab on the My Business screen. Your profile needs to be connected first: see how to connect your Google Business Profile.
This screen currently shows its labels in Portuguese, even with the app in English. Each label is quoted as it appears, followed by its meaning.
The three types of update
| Type | When to use it | Extra fields |
|---|---|---|
| Novidade (Update) | News, launches, behind the scenes | None |
| Oferta (Offer) | Time-limited promotions | Offer title, start and end dates, coupon, redeem link, terms |
| Evento (Event) | Special dates, classes, workshops | Event name, start and end dates, optional times |
Step by step
- Open Presence → Meu Negócio and click the "Atualizações" (Updates) tab.
- Under "Nova atualização" (New update), choose the type: Novidade, Oferta or Evento.
- If you have more than one business connected, select where the post goes under "Publicar em" (Publish to).
- Write the text. To save time, describe the idea in the short field above and click "Escrever com IA" (Write with AI), then review the draft.
- Fill in the fields for the type you picked, such as title, dates and coupon.
- Under "Botão" (Button), choose "Saiba mais" (Learn more), "Reservar" (Book), "Pedir on-line" (Order online), "Comprar" (Buy), "Inscrever-se" (Sign up), "Ligar" (Call) or "Sem botão" (No button).
- Under "Foto (opcional, recomendada)" (Photo, optional but recommended), click "Escolher foto" (Choose photo) and upload a JPG, PNG or WebP image of at least 400 × 400.
- Choose "Publicar agora" (Publish now) or "Agendar" (Schedule), with a date and time in Brasília time.
- Click "Publicar no Google" (Publish on Google) or "Agendar no Google" (Schedule on Google).
Track, edit and delete posts
Below the form, the "Publicadas" (Published) list shows each update with its status:
- "No ar" (Live): visible on your profile.
- "Em análise" (Under review): Google is still reviewing it.
- "Agendada" (Scheduled): goes out at the date and time you chose.
- "Recusada pelo Google" (Rejected by Google): Google didn't accept the post.
On each one, "Editar" (Edit) opens the text so you can change it and save with "Salvar no Google" (Save on Google); the photo and type can't change after publishing. "Apagar" (Delete) removes it from your profile, and "Ver no Google" (View on Google) opens the post on Google.
While your profile gets fresh posts, don't leave reviews unanswered: see how to respond to Google reviews.
Frequently asked questions
How long can a Google Business Profile post be?
Up to 1500 characters of text and up to 58 characters for an event or offer title. The screen counts characters as you type.
What photo can I use?
JPG, PNG or WebP, at least 400 × 400 pixels. The photo is optional but recommended: posts with an image stand out more on your profile.
Why is my post “Em análise” or “Recusada pelo Google”?
Google reviews updates before showing them. Em análise means Google is still reviewing it; Recusada pelo Google means Google rejected it, and the reason comes from Google.
Can I post a video from LUME Hub?
No. The Updates tab takes text and one photo per post. Videos on your Business Profile have to be uploaded on Google itself.
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