How to see your Instagram insights in LUME Hub's Cockpit Social

Cockpit Social is the Presence app screen that shows how your Instagram is doing without ads: followers, post reach, what got the most response and a score from 0 to 100. The numbers come straight from Instagram when the account is connected through the official login. If you haven't connected yet, follow how to connect Instagram to LUME Hub.

Cockpit Social currently shows its labels in Portuguese, even with the app in English. Below, each label is quoted as it appears, followed by its meaning.

Step by step

1. In LUME Hub, open the Presence app and click Cockpit Social.
2. Check the status at the top: "Atualizado em" (Updated on) with the date of the last read. If it says "Aguardando primeira leitura" (Waiting for the first read), give it a moment; to pull now, click "Atualizar" (Refresh).
3. Read your profile numbers: Seguidores (Followers), Posts and Seguindo (Following).
4. In the "JANELA DE PERFORMANCE" (Performance window) block, check "Views (soma)" (total views), "Likes", "Comentários" (Comments) and "Eng. médio" (average engagement) for the analyzed posts. Each card compares with the previous window.
5. On the performance chart (titled "Últimos 12 posts", Last 12 posts, with your window size), choose how many posts to include: 8, 12, 24, 36 or 48. The default is 12.
6. Scroll to "GALERIA DE PERFORMANCE" (Performance gallery) and filter by "Recentes" (Recent), "Maior alcance" (Highest reach), "Engajamento" (Engagement) or "Reels/Vídeos". The top three posts are highlighted.
7. For a full review, open the "Análise com IA" (AI analysis) tab and click "Pedir análise" (Request analysis).

What each part of the screen tells you

The Score Social LUME rates the account as "Forte" (Strong), "Consistente" (Consistent), "Em construção" (Building) or "Acelerar" (Speed up), and shows the trend, such as "Tração em alta" (Gaining traction) or "Queda de resposta" (Response dropping). If your plan includes the Brand briefing, you also see a Contexto (Context) part. Below it, "Próxima ação" (Next action) suggests your next piece of content, and "Copiar resumo" (Copy summary) copies the reading so you can paste it anywhere.

The AI review of your Instagram

In the "Análise com IA" tab, the LUME team reads your posts and insights, listens to the opening of your Reels and returns what worked and what didn't, your hooks, your bio and video ideas. The request moves through reading the account, the team queue, analyzing and ready. The result includes a score out of 10, video ideas (each with a button to send it to your planning) and a "Baixar PDF" (Download PDF) button. You can request one review per week.

When the numbers don't show up

• "Sincronização precisa de atenção" (Sync needs attention): the last read failed. Click "Atualizar"; if it keeps happening, reconnect Instagram.
• "Posts ainda não sincronizados" (Posts not synced yet): the first read hasn't finished.
• Views only appear when Instagram reports that number for the post.

To explore the other screens, see the Presence app guide.