How to schedule Instagram posts and Reels from your desktop with LUME Hub
Updated
Quick answer
To schedule Instagram posts with LUME Hub, connect a professional account under Automações, Connections. Then click Agendar no Instagram (schedule on Instagram) on a design in the CAPI AI gallery or on a video card in Videos. Pick the type, review the caption, set the publish time and click Agendar (schedule). The Hub posts it on time.
LUME Hub publishes to Instagram for you at the scheduled time, right from your computer. You schedule from two places: the CAPI AI gallery (designs, carousels and stories) and the Videos screen (Reels). A background job checks the queue every 5 minutes and publishes whatever is due.
Before you start
- Professional account: the Instagram account must be professional (Creator or Business).
- Active connection: connect under Automações → Connections in the Presence app with the Conectar Instagram button. The status must read Conectada (connected). Connection details are in the Presence section.
Step by step
- Get the content ready: create the design or carousel in CAPI AI, or get the video to Aprovado (approved) in Videos.
- Click Agendar no Instagram (schedule on Instagram): in the CAPI AI gallery, open the design; in Videos, use the button on the video card.
- Choose what goes out: for a design, the Tipo (carousel, feed post or story); for a video, the Instagram account and the file version.
- Review the Legenda (caption). If the piece came from a calendar post, the post's caption is already filled in.
- Set Publicar em (publish at) and click Agendar (schedule). For designs you can also click Publicar agora (publish now).
- Track it under Automações → Posts: the piece shows as scheduled and then published, with a Ver no Instagram (view on Instagram) link.
How to schedule a CAPI AI design or carousel
The scheduling window shows the connected account. A carousel needs at least 2 pages and accepts up to 10. Once scheduled, the Hub confirms it will publish on its own at that time. The steps for creating designs are in the CAPI AI section.
How to schedule a Reel from the Videos screen
On the video card, click Agendar no Instagram. The video is copied from your Google Drive when you schedule, so it must:
- be MP4 or MOV, up to 300 MB;
- have been uploaded through the Hub or picked from Drive (a pasted link won't work);
- not be archived or marked as posted.
Captions can be up to 2200 characters and the time must be at least 10 minutes from now. The Publicar como teste option publishes a trial Reel. After scheduling, the video shows the scheduled date with a Cancelar (cancel) button.
How to change the time or cancel
Under Automações → Posts, filter by Agendadas (scheduled) and use Mudar horário (change time), Publicar agora (publish now) or Cancelar (cancel, then confirm). The Com erro (failed) filter shows what did not go out, with the reason and a Tentar de novo agora (try again now) button.
When publishing succeeds, the linked calendar post is marked as published and the video becomes Postado (posted) automatically. To get the video ready first, see How to send a video for client approval.
Frequently asked questions
Can I schedule posts for a personal Instagram account?
No. The connection requires a professional account, either Creator or Business. Switch the account type in the Instagram app and connect again.
How far ahead must I schedule a Reel?
At least 10 minutes from now. If the video is linked to a calendar post, the post's date changes to the scheduled time.
Can I schedule a Reel the client has not approved yet?
Only the agency can, by ticking the option to schedule without client approval. It is logged, and if the client requests changes before the time, the schedule is canceled.
What about Threads, LinkedIn and YouTube?
Threads, LinkedIn and YouTube have their own screens in the Presence app. Threads posts on the calendar have a shortcut to publish or schedule them on Threads.
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