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Meta Ads and Google Ads: connecting accounts, metrics and AI insights.

Step by step

How to connect your Meta Ads account (Facebook and Instagram ads) to LUME HubHow your Meta ad account gets linked to LUME Hub: what you do, what the team does and how to check that your numbers arrived.
How to connect your Google Ads account to LUME Hub and pick your ad accountsStep-by-step guide to linking Google Ads to LUME Hub with your Google account, choosing your ad accounts and checking that the numbers arrived.
How to analyze Facebook and Google ad performance in LUME HubHow to read your paid ads metrics in LUME Hub: date ranges, the Overview cards, Campaigns, Creatives, Hours and the Diagnostic alerts.
How to get AI insights on your Facebook and Google ad results in LUME HubHow to request the AI analysis of your ads on the LUME Hub Overview, what it delivers, its limits and what to do when you see an error.

Troubleshooting

Why isn't my Meta Ads or Google Ads data showing in LUME Hub?Is your Ads dashboard empty, or did a sync fail? Here are the causes, from most to least common, and how to fix each one.

Learn the concepts

What is ROAS, CPL, CTR and CPM in advertising, and how do you calculate them?What ROAS, CPL, CTR, CPM and cost per result mean in paid ads, how to calculate each one and where to find them in LUME Hub.

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