How to connect your Meta Ads account (Facebook and Instagram ads) to LUME Hub

Meta Ads is the ad platform behind Facebook and Instagram ads. In LUME Hub, your Meta ad account is linked by the team in the admin area: there's no connect button on your screen. Your part is to grant access to the account and share its ID. If you're new to the app, start with the Ads app guide.

The Ads screens currently show their labels in Portuguese, so the labels below are quoted as they appear on screen, followed by their meaning in English.

What you see before the account is linked

Open Ads in the menu and click Meta Ads. With no account linked, the screen says "Nenhuma conta do Meta Ads está conectada." ("No Meta Ads account is connected") and explains that the agency links your ad account in the admin area, and that the numbers appear on their own once it's connected.

If you already have Google Ads connected, the message says you have an account on another platform and shows a Ver Google Ads ("See Google Ads") button.

Step by step

1. Check that you're on the Complete plan. On other plans, the Ads menu items show a lock.
2. In Meta Business Manager, give the agency access to your ad account, the way the team tells you to. That access is what lets LUME Hub read your numbers.
3. Send the team your ad account ID: a long number, digits only, shown next to the account name in Meta Ads Manager.
4. The team links the account to your dashboard, either picking it from a list or pasting the ID, and runs the first sync to confirm access.
5. Go back to Ads → Meta Ads. If you see "Não há dados de campanha neste período." ("No campaign data for this period"), change the date range or click Sincronizar agora ("Sync now").
6. Done: the Visão geral (Overview), Campanhas (Campaigns), Criativos (Creatives), Horário (Hours) and Diagnóstico (Diagnostic) tabs now show your account's numbers.

How to tell it worked

Next to the date range buttons you'll see "atualizado" ("updated") with the date and time of the last sync. Clicking it asks for a new sync right away. When it finishes, you get "Dados atualizados" ("Data updated") with the number of rows synced from Meta Ads.

If the sync fails, you get "Não consegui atualizar agora" ("Couldn't update right now") with the reason. The most common ones:

• "A Meta recusou o acesso a esta conta de anúncios" (Meta refused access to this ad account): the agency's access to the account was never granted or was removed. Redo step 2.
• "A Meta limitou as consultas desta conta por excesso de chamadas" (Meta rate-limited this account): wait a few minutes and try again. Data already synced stays on screen.
• "A credencial da agência com a Meta expirou ou foi revogada" (the agency's Meta credential expired or was revoked): this is on the team's side. Let the agency know.

Other causes are covered in ad data not showing in LUME Hub.

After you connect

From then on, LUME Hub fetches your numbers once a day and reprocesses the last 28 days, which Meta keeps revising. To understand each number, see how to analyze ad performance. To add Google too, see how to connect Google Ads, which you can do yourself.