Why isn't my Meta Ads or Google Ads data showing in LUME Hub?
Updated
Quick answer
Ad data doesn't show in LUME Hub when no account is linked, when the date range had no delivery, when Google access expired, or when the platform refused or rate-limited the request. Change the date range, click “Sincronizar agora” (Sync now) and, if an error appears, follow it: each message says what to do.
When the Ads app is empty, the screen itself almost always tells you why. Below are the causes, from most to least common, with the message you'll see and what to do. To get to know the app first, see the Ads app guide.
The Ads screens currently show their messages in Portuguese, so each one is quoted as it appears on screen, followed by its meaning in English.
No account linked, or no delivery in the period
- "Nenhuma conta do Meta Ads está conectada." (No Meta Ads account is connected; the same for Google Ads, or "Nenhuma conta de anúncios está conectada ainda." on the Overview): the account isn't linked yet. You connect Google Ads yourself: see how to connect Google Ads. Meta Ads is linked by the team: see how to connect Meta Ads.
- "Não há dados de campanha neste período." (No campaign data for this period): the account is linked, but nothing ran on the dates you picked, or it was just connected. Change the date range or click Sincronizar agora (Sync now). The first load can take a few minutes.
- Menu items with a lock: the Ads app is part of the Complete plan. See Account and billing.
Google Ads connection problems
- "O acesso ao Google expirou" (Google access expired): click Reconectar com Google (Reconnect with Google), or the Conta Google (Google account) button and then Reconectar (Reconnect).
- "É uma conta administradora: escolha as contas que veiculam." (This is a manager account: choose the accounts that run ads): you picked a Google Ads manager account (MCC). Open Escolher contas (Choose accounts) and check the accounts that actually run ads.
- The account list is empty: the connected Google account has no Google Ads accounts. Connect with the Google account that can see your ads.
- "Faltou autorizar o Google Ads" (Google Ads wasn't authorized): the permission was unchecked on Google's screen. Click Conectar com Google (Connect with Google) again and keep it checked.
Sync errors
When a sync fails, you'll see "Não consegui atualizar agora" (Couldn't update right now) with one of these reasons:
| Message | What to do |
|---|---|
| "A Meta recusou o acesso a esta conta de anúncios" (Meta refused access to this ad account) | The agency's access to the account was never granted or was removed in Meta Business Manager. Grant it again and let the team know. |
| "A Meta limitou as consultas desta conta por excesso de chamadas" (Meta rate-limited this account), or the same from Google | Wait a few minutes and try again. Data already synced stays on screen. |
| "A credencial da agência com a Meta expirou ou foi revogada" (the agency's Meta credential expired or was revoked), or the same for Google Ads | This is on the team's side. Let the agency know. |
| "O projeto do Google Cloud ainda está no nível de acesso Teste" (the Google Cloud project is still at Test access level) | This is a team setting with Google. Let the agency know. |
| "Estes dados foram atualizados agora há pouco. Tente de novo em" a few seconds (just updated, try again in…) | Wait: manual syncs need 2 minutes between them. |
Tabs or numbers that seem to be missing
- Creatives and Hours disappeared: the platform didn't send that data. Google smart campaigns only report at the campaign level.
- A number changed from one day to the next: Meta and Google revise the last 28 days, and LUME Hub reprocesses that window every day.
- Different currencies warning: the period includes accounts in different currencies, and the totals shouldn't be read as money.
If none of this explains it, send the team the exact text of the message. Once your numbers arrive, see how to analyze ad performance.
Frequently asked questions
LUME Hub's numbers differ from Ads Manager. Why?
Meta and Google revise the numbers for the last 28 days. LUME Hub reprocesses that window on every daily sync, so recent numbers can lag a little. Click the “atualizado” (updated) button to sync right away.
I clicked sync and got “Tente de novo em” a few seconds. Is that an error?
No. You need to wait 2 minutes between manual syncs. The message tells you how many seconds are left.
I see a warning about different currencies. What does it mean?
That the period includes accounts in different currencies. The totals add up amounts in different currencies and shouldn't be read as money. Look at each platform or account on its own.
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