How to connect your Google Ads account to LUME Hub and pick your ad accounts
Updated
Quick answer
To connect Google Ads, open Ads → Google Ads, click “Conectar com Google” (Connect with Google), sign in with the Google account that can see your ads and keep the permission checked. Back in LUME Hub, the account picker opens on its own: check the accounts that run ads, click “Salvar” (Save) and your numbers appear.
You can connect Google Ads yourself with your Google account in under two minutes. It brings your Search, Maps and YouTube ads into LUME Hub. If you're new to the app, read the Ads app guide first.
The Ads screens currently show their labels in Portuguese, so the labels below are quoted as they appear on screen, followed by their meaning in English.
Before you start
- The Ads app is part of the Complete plan.
- Use the Google account that can already see the ad account in Google Ads (as owner, as a user, or through a manager account).
- Google will ask to "see and manage" your campaigns. The screen explains that this is the only permission Google offers for ads, and that LUME Hub only reads the numbers: nothing is created, paused or changed.
Step by step
- In the menu, open Ads and click Google Ads. With no account linked, the screen says "Nenhuma conta do Google Ads está conectada." ("No Google Ads account is connected").
- Click Conectar com Google ("Connect with Google").
- On Google's screen, choose the right Google account and keep the Google Ads permission checked. If you uncheck it, LUME Hub warns "Faltou autorizar o Google Ads" ("Google Ads wasn't authorized") and asks you to connect again.
- Back in LUME Hub, the Escolher contas ("Choose accounts") window opens on its own, asking you to check what should appear on this dashboard.
- Check the ad accounts you want to see. Each row shows the customer ID in the 123-456-7890 format and the currency.
- Click Salvar ("Save"). LUME Hub runs the first fetch and shows "Pronto" ("Done"): your numbers are on the dashboard and will update on their own every day.
What the account list shows
- Manager accounts (MCC) are hidden. They don't run ads. If one gets picked anyway, LUME Hub refuses it with "É uma conta administradora: escolha as contas que veiculam." ("This is a manager account: choose the accounts that run ads"). Accounts you reach through the manager account show up as usual.
- "Já está em outro perfil do Hub" ("Already on another Hub profile"): the account is linked to another dashboard and is locked.
- "Ligado pela equipe" ("Linked by the team"): the team already linked this account from the admin area.
- Empty list: the message says this Google account has no ad accounts in Google Ads. If your ads live under a different Google account, connect that one instead.
After you connect
The Google Ads page gets a Conta Google ("Google account") button. It opens a window with the connection status, "Conectada" (connected) or "Expirou" (expired), and the options Reconectar (Reconnect), Escolher contas (Choose accounts), Desconectar (Disconnect) and Conectar outra conta Google (Connect another Google account). If access expires, the screen shows "O acesso ao Google expirou" ("Google access expired"): click Reconectar com Google ("Reconnect with Google").
Your numbers update once a day, and LUME Hub reprocesses the last 28 days, which Google keeps revising. Google smart campaigns only report at the campaign level, which is why the Creatives and Hours tabs may not show up.
To read each number, see how to analyze ad performance. If the numbers don't arrive, see ad data not showing in LUME Hub. Meta works differently: see how to connect Meta Ads.
Frequently asked questions
Why does Google ask to “see and manage” my campaigns?
Because it's the only permission Google offers for ads: there's no read-only option. LUME Hub only reads your numbers. Nothing is created, paused or changed in your campaigns.
My manager account (MCC) isn't in the list. Is that a bug?
No. Manager accounts don't run ads, so they're left out. You'll see the accounts that run ads, including the ones you reach through the manager account. Check those.
Can the team connect it for me?
Yes. The screen itself says the team can also link Google Ads from the admin area. In that case, the account shows in the list as “Ligado pela equipe” (linked by the team).
How do I disconnect Google Ads?
On the Google Ads page, click the “Conta Google” (Google account) button, then “Desconectar” (Disconnect). Your numbers stop updating, but the history is kept and comes back if you reconnect the same account.
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