What is the LUME Hub Results app and how does it work?
Updated
Quick answer
Results is the LUME Hub app that shows, in numbers, what worked. It holds the Results report, which pulls Google, your website, ads, Instagram, LinkedIn and content into one marketing report with an AI-written analysis and a PDF, and Progress, which tracks your business pillars based on the LUME mentoring diagnosis.
Results is the LUME Hub app that answers the question every business owner asks at the end of the month: is our marketing working? It doesn't publish posts or run campaigns. It reads what your connected channels and the other apps have already recorded and turns that into a clear read of the period, with numbers, a comparison and next steps.
Who the Results app is for
Results is for anyone who needs to see the outcome of their marketing without opening five different dashboards.
- Business owners: see in one place how Google, the website, ads and Instagram did in the period and what changed from the previous one.
- LUME mentoring clients: follow how each pillar of the business is evolving after the diagnosis.
- Agencies, consultants and marketing managers: create a report for each account and present the month with a ready-to-send PDF.
What's inside Results
The app has two screens. Each one appears when your access includes its module.
| Screen | What it does | Who gets it |
|---|---|---|
| Results report | Combines your connected channels into one report with an AI-written analysis, an interactive page and a PDF | Complete plan and the free trial |
| Progress | Shows your overall score and each business pillar based on the diagnosis | LUME mentoring clients |
If your plan doesn't include a screen, it shows up in the menu with a lock. Clicking it explains what the screen does and offers Ver planos (See plans), which takes you to My subscription. Plans and plan changes are covered in Account and billing.
A quick note on language: with English selected, the Results app home and its screen names are in English (Results report, Progress), but the sidebar and the report screens themselves still show Portuguese. In these articles, Portuguese labels appear in bold with the English meaning in parentheses.
How to open Results
Click the nine dots at the top of the dashboard to open the app launcher and choose Resultados (Results). The app home shows:
- Needs you: anything waiting for an action from you in this app. Today these items come from other apps (posts to approve, overdue tasks, connections), so here you'll usually see "Nothing waiting for you in Results."
- Everything in Results: a card for each screen you can open, with an arrow.
- Pick up where you left off: the app screens you opened most recently, when there are any.
If no screen is unlocked, the page says "Results isn't in your plan." and offers Back to Home.
The Results report
The Results report shows how the period went across every channel at once. You pick a period (last month, last 30 days, last 90 days, last quarter or custom dates), click Gerar relatório (Generate report) and, in about a minute, you get:
- each channel's numbers compared with the previous period of the same length;
- an AI-written summary and highlights;
- what's going well, what needs attention and prioritized recommendations;
- a plan for next month;
- a PDF to download and send.
Only channels connected to the Hub are included: Google Business Profile, Google Search, Website and Google Analytics, Ads, Instagram, LinkedIn and the content production done in the Hub. Connections live in the Presence and Ads apps (see Presence and Ads).
- Step by step for your first one: How to create a marketing results report.
- Download the PDF, rewrite the analysis or delete a report: How to download or delete a marketing report.
- What a good report should cover: What to include in a marketing report.
- When something goes wrong: Marketing report failed or has no data.
Business Progress
Progress is the LUME mentoring screen that shows how your business is evolving, pillar by pillar. It uses your latest completed diagnosis and shows the Score Geral (Overall score), the Gráfico Radar (Radar chart) and the Detalhamento por Pilar (Breakdown by pillar). Without a completed diagnosis, the screen asks you to finish it first. See How to track your business progress and the Mentoring section.
How to get started
- Make sure the channels you use are connected (Google, Instagram, ads, LinkedIn).
- Open Resultados from the launcher and go to Relatório de resultados (Results report).
- Generate a report for Mês passado (Last month) to get your first comparison.
- Read the analysis, download the PDF and use the recommendations to plan next month.
After the first download, the PDF also shows up in the Files app (see the Files section).
Frequently asked questions
Is the Results app included in every plan?
No. The Results report is part of the Complete plan, and the 7-day free trial unlocks Complete. Progress belongs to the LUME mentoring program and is turned on by the team for mentoring clients.
Do I need to connect any accounts to use Results?
Yes, for the report to have numbers. It only reads channels connected to the Hub: Google Business Profile, Search Console, Google Analytics, Meta Ads, Google Ads, Instagram and LinkedIn, plus the content produced in the Hub itself.
Where does the report PDF go after I download it?
You can download it again from the PDF button in the list of reports. After the PDF is created the first time, it also shows up in the Files app under the Relatórios (Reports) source.
Does the Results app show weekly numbers on its home page?
No. The app home shows what needs you and the screens you can open. Weekly numbers live on the dashboard Home and on the Sales and Presence app pages.
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