Why did my marketing report fail or come back with no data?

When a results report doesn't come out as expected, LUME Hub shows a message that tells you exactly why. The report screens still show Portuguese even with English selected, so each message below is quoted in Portuguese with its English meaning. Causes are listed from most to least common.

No channel has data for the period

Message: "Nenhum canal tem dados neste período. Confira as conexões (Google, Instagram, anúncios) e tente outro período." (No channel has data for this period. Check your connections (Google, Instagram, ads) and try another period.)

The report only reads channels connected to the Hub. If none of them has numbers for the range you picked, there's nothing to analyze. This happens when accounts haven't been connected yet, when a connection dropped or when the period is from before you connected.

What to do: check your Google, Instagram, ads and LinkedIn connections (see Presence and Ads) and generate the report again, ideally for a more recent period.

The date range breaks the rules

When you use Escolher datas (Choose dates), the Hub checks the range and shows the problem in red under the dates:

• "Escolha as duas datas." (Pick both dates.)
• "A data inicial vem depois da final." (The start date is after the end date.)
• "O período precisa terminar até ontem." (The period must end yesterday at the latest.) Today isn't over yet, so it can't be included.
• "O período máximo é de um ano." (The maximum period is one year.)
• "Escolha pelo menos 7 dias, para a comparação fazer sentido." (Pick at least 7 days so the comparison makes sense.)

What to do: adjust De (From) and Até (To) until the message goes away, or use a preset such as Mês passado (Last month).

A report is already being generated

Message: "Espere o relatório em andamento terminar para gerar outro." (Wait for the report in progress to finish before creating another.) You may also see "Já tem um relatório sendo gerado. Espere ele terminar." (A report is already being generated. Wait for it to finish.)

Each account generates one report at a time. The Relatórios gerados (Generated reports) list refreshes on its own; when the current report is ready, the Gerar relatório (Generate report) button works again.

Daily limit reached

Message: "Limite diário de relatórios atingido. Tente de novo amanhã." (Daily report limit reached. Try again tomorrow.)

There's a daily limit on reports, and rewriting an analysis counts toward it too. What to do: try again the next day.

The report has no written analysis

Message: "Este relatório ainda não tem a análise escrita." (This report doesn't have a written analysis yet.)

The numbers were read, but the AI text didn't come through. What to do: open the report and click Escrever a análise (Write the analysis) in the notice. See also How to download or delete a marketing report.

The screen is missing or shows a lock

The Results report is part of the Complete plan. On other plans, the screen shows a lock and leads to Ver planos (See plans). Changing plans is covered in Account and billing. To get it right from the start, follow How to create a marketing results report.