LUME Hub plans compared: Essential vs. Growth vs. Complete
Updated
Quick answer
LUME Hub has three monthly plans. Essential gets your business organized: content calendar, ideas, videos, boards, checklist and meetings. Growth adds sales and presence: Radar, Prospector, CAPI AI and Google. Complete adds finance, ads, Instagram automations and the results report. Each plan includes everything in the one below it.
LUME Hub plans are three tiers that stack: Essential, Growth and Complete. Instead of buying tool after tool, you pick the stage your business is in, and each tier unlocks every app from the one below plus new ones.
What does each LUME Hub plan include?
| Plan | Who it's for | What it unlocks |
|---|---|---|
| Essential | Getting your business in order | Editorial calendar with script, caption and CTA for each post; Idea Bank and viral video formats; Videos with versions in your Google Drive; Instagram connected to schedule posts; task boards, mind map and daily checklist; video Meetings with your own link and a waiting room |
| Growth | Attracting clients and selling more | Everything in Essential, plus an AI sales pipeline, lead magnets and a link-in-bio page (Radar); finding businesses on Google Maps (Prospector); on-brand AI designs (CAPI AI); an Instagram read-out with a score and next step (Cockpit Social); Google searches, website visits and your Business Profile; LinkedIn, YouTube and Threads |
| Complete | Running your whole business inside LUME Hub | Everything in Growth, plus Finance (cash flow, contracts, statements and P&L); Meta Ads and Google Ads with AI analysis; automatic replies to comments and DMs; a results report across every channel, with AI analysis and a PDF |
What stays the same across plans: every LUME Hub account includes a @lawd.me email, LAWD Calendar and LAWD Box, and LUME Cortex has a free version for every account.
How to choose the right plan
Think about what's holding your business back today:
- No routine or system (you post when you can, lose ideas, forget tasks): Essential covers the basics.
- Not enough new clients (you need to prospect, show up on Google and talk to leads): Growth adds the sales and presence apps.
- You already spend on ads and want to see the money (cash flow, campaigns, automations and a monthly report): Complete puts it all in one place.
Not sure? Use the free trial: it unlocks Complete for 7 days so you can see what you actually use. See How to start your LUME Hub free trial.
How billing works
- Plans are monthly and billed to a card. Cancel anytime, no fee.
- If you're outside Brazil, you can pay in dollars with an international card.
- Upgrading takes effect right away: you pay only the prorated difference until your next charge.
- Downgrading takes effect at the end of the period you already paid for. Before you confirm, the screen shows what you'll lose access to, and your data stays saved.
Payments, card updates and cancellation are covered in the Account and billing section.
How to do it in LUME Hub
Plans live under Minha assinatura (My subscription), in the account menu in the top-right corner. That screen still shows Portuguese labels: you'll see three plan cards with Escolher este plano (Choose this plan). If you already subscribe, you'll see Mudar de plano (Change plan).
Screens your plan doesn't include show a lock in the menu, along with the plan that unlocks them. Clicking one explains what the screen does and shows a Ver planos (See plans) button. More in Why is an app locked in LUME Hub?
Frequently asked questions
Can every plan connect Instagram?
Yes. Connecting Instagram and scheduling posts comes with every plan. Automatic replies to comments and DMs are part of the Complete plan.
Is there a contract?
No. Plans are monthly, billed to a card, and you can cancel anytime without a fee under My subscription.
Can I switch plans later?
Yes. Upgrading takes effect right away, and you only pay the prorated difference until your next charge. Downgrading takes effect at the end of the period you already paid for.
I live outside Brazil. Can I subscribe?
Yes. At checkout you'll see a Pay in dollars option (labeled Pagar em dólar) for international cards, in addition to paying in Brazilian reais.
Are diagnosis, roadmap and check-ins in any plan?
No. Those modules belong to LUME mentoring, and the team unlocks them for mentoring clients.
Still need help?Ask the Community: other users and the LUME team answer.
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