How to create a lead magnet to capture leads in LUME Hub
Updated
Quick answer
To create a lead magnet in LUME Hub, open Lead magnets in the Sales app, set your username, click the new lead magnet button, choose the type, name and URL slug, and create it. Set the title, fields and delivery, keep the form active, save and share the link. Every response becomes a lead in your pipeline.
A lead magnet is something valuable you offer in exchange for a person's contact details: a diagnostic, a resource, a calculator. In LUME Hub, lead magnets live under Lead magnets in the Sales app, and each one has a public address to put in your bio, stories or ads. Whoever fills it in becomes a lead in your pipeline without you chasing them.
The lead magnet screens are in Portuguese, so labels appear as Portuguese label (English meaning).
Lead magnet types
When you create one, you pick the type:
| Type | What it's for |
|---|---|
| Formulário / isca simples (simple form) | Collect name and contact details in exchange for a resource or link. |
| Desafio com login para lead (challenge with login) | A challenge the person joins with a login and follows step by step. |
| Diagnóstico de Crescimento (growth diagnostic) | A scored quiz that returns a result. |
| Raio-X do Google (Google profile audit) | Ready-made: the person enters their business and sees right away how it shows up on Google. |
| Calculadora de assinatura (subscription calculator) | Ready-made for barbershops: works out a subscription plan. |
| Briefing de site / landing page (website brief) | Ready-made, with file upload: collects a website brief. |
The ready-made types come with the questions already set up.
Step by step
- Open the Sales app and click Lead magnets in the menu.
- If you see "Defina um username para publicar seus formulários" (set a username to publish your forms), click it and choose your username. It is part of every lead magnet's address.
- Click Nova Isca (new lead magnet).
- Choose the Tipo (type), and enter the Nome (name), the Slug (URL) (for example "practical-guide") and, optionally, an internal description.
- Click Criar e configurar (create and set up). The editor opens.
- In the Formulário (form) tab, fill in the public title, subtitle, button text and accent color, and adjust the form fields. The preview shows how it looks.
- In the Configuração (settings) tab, write the success message and, if you deliver a resource, use "Entrega (arquivo/link)" to upload the file or paste the link.
- Check that Formulário ativo (form active) is on, click Salvar (save) and copy the link next to "Compartilhe" (share).
Instant results: a lead magnet that answers back
In the settings tab, "Retorno na hora" (instant result) makes the lead magnet return something as soon as the person submits:
- Raio-X do Google do negócio: an analysis of how the business shows up on Google.
- Devolutiva escrita pela IA: feedback written by AI following your private instructions. The AI uses the person's answers and doesn't make up numbers or promise results.
- Nenhum (none): just the success message.
A lead magnet that delivers value instantly is often the easiest conversation starter for your DM outreach.
What happens when someone fills it in
Each response lands in two places:
- The lead magnet's Funil (pipeline) tab in the editor, which shows the number of leads, with the lead magnet's own stages.
- Social Selling, as a Novo (new) lead tagged "isca". From there you follow the usual warm-up and outreach routine described in how to do social selling on Instagram with RADAR.
In the lead magnet list, each one shows whether it is Ativa (active), how many leads it brought in and buttons to copy the link, open the page and edit it.
Tips for a lead magnet that converts
- Promise one thing. "Find out why your business doesn't show up on Google" is clearer than a generic resource.
- Ask only for what you need. Every extra field is one more reason to give up.
- Share the link. Put it in your bio or on the RADAR Link-in-bio page, pin it in stories and mention it in posts.
To see where a lead magnet fits in the sales process, read what is a sales funnel.
Frequently asked questions
What is my lead magnet's address?
It is your Hub domain followed by your username and the lead magnet's slug, as address/username/slug. The address appears at the top of the Lead magnets screen and in each lead magnet's copy-link button.
Where do lead magnet leads go?
To the lead magnet's own pipeline (the Funil tab in the editor) and also to Social Selling, in the new column, tagged “isca” with the lead magnet name as the source. That way you can warm up and reach out to everyone who filled it in.
How do I deliver a PDF or ebook to people who fill it in?
In the Configuração (settings) tab, under “Entrega (arquivo/link)” (delivery), upload the file or paste a link. An uploaded file stays protected: the download link is only generated after the person submits the form.
Can I download the list of leads?
Yes. In the settings tab, click “Exportar leads CSV” (export leads CSV). The file includes each person's details and their stage in the lead magnet's pipeline.
How do I take a lead magnet offline without deleting it?
Turn off “Formulário ativo” (form active) in the settings tab and save. The link stops accepting responses, and the leads you already have stay in the Hub.
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