How to brainstorm content ideas from a single keyword
Updated
Quick answer
To brainstorm in LUME Hub, open the Boards app and click Brainstorm. Type a word or phrase and click Adicionar (add). Click the word, then Gerar sugestoes locais (generate local suggestions): the Hub adds six angles linked to it, such as common mistakes and myth versus fact. Add notes to each idea and keep expanding.
LUME Hub's Brainstorm gets you past the blank page: type a keyword and expand it into content angles, each linked to the original idea. It's a quick way to turn a topic into a list of post ideas.
Step by step
- Open the Boards app and click Brainstorm.
- In the Digite uma palavra ou frase... (type a word or phrase) box, enter your topic, for example "paid ads", and click Adicionar (add), or press Enter.
- Click the word on the canvas to select it. The side panel shows the selected node.
- Click Gerar sugestoes locais (generate local suggestions). The Hub adds six ideas linked to the word.
- Click one of the new ideas and repeat to go deeper, or add only some from the Sugestoes prontas (ready suggestions) list.
- Use Detalhes (details) to note context, examples, a script or next steps. To remove a branch, click Remover no (remove node).
What angles does Brainstorm suggest?
For every word, the six suggestions follow the same patterns (shown in Portuguese on screen):
| Angle | Example with "paid ads" |
|---|---|
| For beginners | paid ads for beginners |
| Common mistakes | Common mistakes about paid ads |
| Checklist | Quick checklist for paid ads |
| Personal story | Personal story with paid ads |
| Myth vs. fact | Myth and fact about paid ads |
| Application | How to apply paid ads today |
Each angle is already a post topic. When one sparks something, expand again from it.
How does Brainstorm save?
Every change saves automatically. Your account has one Brainstorm session, which stays as you left it. Ideas arrange themselves around the center; you don't need to tidy them.
How do I turn ideas into content?
- Copy the best ones into the Idea Bank, in a folder for the topic.
- Structure the content in Mind map, which exports to PNG, SVG and Markdown.
- Create the posts on the Content app's Editorial calendar; see the Content section.
If you see an error opening Brainstorm, check that your plan includes the Boards tools, which are in Essential and up.
Frequently asked questions
Does Brainstorm use AI?
No. Suggestions come from six ready-made patterns applied to your word, such as for beginners, common mistakes and how to apply it today. That's why the button says local suggestions.
Can I drag ideas around the canvas?
No. Ideas position themselves around the center. You edit the text and notes in the side panel.
Can I export a brainstorm?
Brainstorm has no export. For a map that exports to PNG, SVG or Markdown, move your ideas into Mind map.
Can I have several brainstorms?
Brainstorm has one session per account. To separate topics, use different keywords on the same canvas or organize them in Mind map.
Still need help?Ask the Community: other users and the LUME team answer.
Ask a question